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Soft Power
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Joseph S. Nye |
"Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently - and often incorrectly - by political leaders, editorial writers, and academics around the world. So what is sof… |
OL1027508W |
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Persuading people
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Robert Cockcroft,Susan M. Cockcroft |
A study of persuasive techniques in English and is designed as an introduction for students. The volume aims to clarify the complexities of persuasive language - both written and spoken - and enables… |
OL28769938W |
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Influence
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Robert B. Cialdini |
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding fi… |
OL3902892W |
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The Power of Persuasion
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Robert V. Levine |
"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine t… |
OL8232322W |