Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
|
An Open Guide to IMC | Andrea Niosi | <p>This Open Guide to Integrated Marketing Communications has been created by 34 Marketing and Graphic Design Students studying at Kwantlen Polytechnic University. It was co-created with their Instru… | OL27777802W |
|
E-commerce | Carol Traver,Carol Guercio Traver,Carol G. Traver,Kenneth C. Laudon | In the 14 years since it began in 1995, electronic commerce has grown in the United States from a standing start to a $228 billion retail business and a $3.4 trillion business-to-business juggernaut,… | OL58230W |