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Fast Second
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Constantinos C Markides |
Discover why being a "fast second" is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most e… |
OL15182665W |
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Chemical product design
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E. L. Cussler |
"The chemical industry is changing, going beyond commodity chemicals to a palette of higher value added products. This groundbreaking book, now revised and expanded, documents this change and shows h… |
OL16116700W |
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The Origin of Brands
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Al Ries,Laura Ries |
Bestselling authors Al and Laura Ries return with a unique look at the process of brand building. They show how successful new brands have been created in the past, and go on to demonstrate how today… |
OL1892664W |
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The customer-driven playbook
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Travis Lowdermilk |
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer… |
OL19718627W |
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The new project management
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J. Davidson Frame |
Drawing on more than twenty-five years experience consulting and training on project management in companies such as NCR, AT&T, and 3M, J. Davidson Frame updates and expands what he introduced in the… |
OL2950796W |
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Methodengestützte Produktentwicklungsprozesse
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Markus Mierzwa |
Seit geraumer Zeit steht das Konzept der kundengerechten Qualität im Zentrum der betriebswirtschaftlichen Diskussion. Die Produktqualität bietet jedoch nur dann einen exzellenten Wettbewerbsvorteil, … |
OL3171618W |
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Bringing Your Product to Market
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Don Debelak |
A revised and expanded new edition of the classic guide for inventors When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consumin… |
OL3298347W |
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Stimulating innovation in products and services
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J. Jerry Kaufman |
Practical techniques to help any organization innovate and succeed In this groundbreaking book, internationally acclaimed authors demonstrate that innovation can be mastered via systematic and r… |
OL5848582W |
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A New Brand World
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Scott Bedbury,Stephen Fenichell |
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often m… |
OL7988040W |
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From Followers to Leaders
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Naushad Forbes |
How to improve technology management in follower-firms wherever they are located.This textbook is the result of ten years of teaching international technology management to managers and engineers (at… |
OL8097312W |
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Blue ocean strategy
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W. Chan Kim |
Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD,[1] and the name of the marketing theory detailed on the book.
They assert that the… |
OL8980380W |