Books
2 results found| Title | Authors | Description | OpenBook ID | |
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Chemical product design | E. L. Cussler | "The chemical industry is changing, going beyond commodity chemicals to a palette of higher value added products. This groundbreaking book, now revised and expanded, documents this change and shows h… | OL16116700W |
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The Origin of Brands | Al Ries,Laura Ries | Bestselling authors Al and Laura Ries return with a unique look at the process of brand building. They show how successful new brands have been created in the past, and go on to demonstrate how today… | OL1892664W |