Books

3 results found
Title Authors Description OpenBook ID
Culture's consequences Culture's consequences Geert H. Hofstede,Geert Hofstede "This important book is based on a monumental study of the sales subsidiaries of a major multinational corporation which operates in 39 countries in the world. Since, in all countries, the respondent… OL1835301W
Managing global innovation Managing global innovation Oliver Gassmann,Roman Boutellier,Maximilian Von Zedtwitz What are the secrets of competitive R&D on a global scale? Based on empirical research of over 240 interviews, the authors present new concepts and trends in global R&D management. Case studies from … OL19885467W
Dedication Dedication Weiwei Huang In 2012, the Chinese company Huawei Technologies overtook Ericsson to become the world{u2019}s largest telecommunications equipment manufacturer, firmly establishing itself on the world business map.… OL27685805W