Books

9 results found
Title Authors Description OpenBook ID
Green to gold Green to gold Daniel C. Esty This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward thinking companies… OL15836752W
Culture's consequences Culture's consequences Geert H. Hofstede,Geert Hofstede "This important book is based on a monumental study of the sales subsidiaries of a major multinational corporation which operates in 39 countries in the world. Since, in all countries, the respondent… OL1835301W
International Business International Business Charles W. L. Hill pages cm OL19343869W
Managing global innovation Managing global innovation Oliver Gassmann,Roman Boutellier,Maximilian Von Zedtwitz What are the secrets of competitive R&D on a global scale? Based on empirical research of over 240 interviews, the authors present new concepts and trends in global R&D management. Case studies from … OL19885467W
A prism on globalization A prism on globalization Subramanian Rangan,Robert Z. Lawrence "The unprecedented shifts in the U.S. dollar's exchange rate that started during the late 1970s and continued through the 1980s provide an ideal opportunity to explore how the global economy works an… OL20544688W
Responsibility in world business Responsibility in world business Lene Bomann-Larsen "How should companies deal with the harmful side-effects of their business operations? To what extent should they be held responsible for the wrongdoing of other actors? And how can they conduct busi… OL20545670W
Unlocking Africa's potential Unlocking Africa's potential Neuma Grobbelaar,Hany Besada "Since 1994, South Africa firms have emerged as some of the largest investors in the rest of Africa. Present in a wide range of sectors across the continent, they have been involved in changing not o… OL22403696W
Dedication Dedication Weiwei Huang In 2012, the Chinese company Huawei Technologies overtook Ericsson to become the world{u2019}s largest telecommunications equipment manufacturer, firmly establishing itself on the world business map.… OL27685805W
The Fortune at the Bottom of the Pyramid The Fortune at the Bottom of the Pyramid C. K. Prahalad The world's most exciting, fastest-growing new market?It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capa… OL4966651W