The Fortune at the Bottom of the Pyramid

By C. K. Prahalad

Subjects: International business enterprises, Pauvreté, Soziale Verantwortung, Entreprises multinationales, Economic assistance, developing countries, Poverty, Economic aspects of Globalization, Nonfiction, Poor, developing countries, Globalisierung, Globalization, Social aspects of International business enterprises, Wirtschaftsethik, Purchasing power, Multinationales Unternehmen, Developing countries, economic conditions, Software, Armut, Wirtschaftsentwicklung, Business enterprises, developing countries, Marketing, Aide économique, Economic aspects, Nichtstaatliche Organisation, Business, Social aspects, Aspect social, Non-governmental organizations, Wirtschaftshilfe, Economic assistance, Poor, Organisations non gouvernementales

Description: The world's most exciting, fastest-growing new market?It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.It is being done—profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.In the book and accompanying CD videos, Prahalad presents...Why what you know about BOP markets is wrong A world of surprises—from spending patterns to distribution and marketingUnlocking the "poverty penalty"The most enduring contributions your company can make Delivering dignity, empowerment, and choice—not just productsCorporations and BOP entrepreneurs Profiting together from an inclusive new capitalism