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Market-driven thinking
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Arch G Woodside |
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and cust… |
OL11595525W |
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Grapevine
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David Balter,John Butman,Dave Balter |
Word of mouth is an amazingly powerful force — but how does it really work?.Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. B… |
OL11636244W |
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Branding your business
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James Hammond |
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in… |
OL11982286W |
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The silent salesmen
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Mitch Carson |
How to create a successful promotional product campaign for any business According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using … |
OL12027196W |
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Enterprise Marketing Management
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Dave Sutton |
A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers--En… |
OL15172212W |
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Global and Transnational Business
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George Stonehouse |
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which… |
OL15181532W |
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Launch
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Michael A. Stelzner |
"Successful marketers share something in common-they produce engaging and interesting content that meets the insatiable demand for "how to" information. The best marketers don't need to sell themselv… |
OL16317822W |
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The fundamentals of marketing
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Edward Russell |
The Fundamentals of Marketing shows how marketing organisations move from an initial product concept through to the creation of successful brands. Throughout the book Edward Russell offers an introdu… |
OL16980310W |
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Highly recommended
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Paul M. Rand |
What do you trust more - an advertisement or a friend? Seize the power of today's most powerful marketing tool--WORD OF MOUTH According to Nielsen, 92 percent of consumers report that a word of mouth… |
OL17851035W |
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Marketing management
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Philip Kotler |
Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other… |
OL1807518W |
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Supply chain management
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Sunil Chopra,Peter Meindl,Sunil Chopra |
Supply Chain Management illustrates the key drivers of good supply chain management in order to help students understand what creates a competitive advantage. This text also provides strong coverage … |
OL18798759W |
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CIM Revision Cards Analysis and Evaluation
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Karen Beamish |
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully … |
OL19834558W |
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Marketing management in practice
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John Williams |
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully … |
OL19834562W |
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Creativity in product innovation
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Jacob Goldenberg,David Mazursky |
"Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectiv… |
OL19838527W |
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Masters of disaster
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Christopher Lehane |
Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner… |
OL19961887W |
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Understanding digital marketing
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Damian Ryan |
"The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in de… |
OL19988198W |
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The marketing plan handbook
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Robert W. Bly |
"Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, long-time marketing expert Robert W. Bly mentors small-business owners and entrepreneurs in making the cross… |
OL20006405W |
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Strategic marketing in fragile economic conditions
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Irene Samanta |
"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of econo… |
OL23185969W |
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Meatball sundae
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Seth Godin |
For companies and individuals looking to make sense of the myriad opportunities presented by the web and new marketing, Seth Godin's 'Meatball Sundae' is your one-stop resource. |
OL24285273W |
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Accelerants
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Michael A. Boylan |
“Many sales processes don't work anymore––period. But companies don't know exactly what's not working, or why, or what needs fixing. What's worse, many companies are in denial that their processes ar… |
OL3290983W |