|
Market-driven thinking
|
Arch G Woodside |
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and cust… |
OL11595525W |
|
Branding your business
|
James Hammond |
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in… |
OL11982286W |
|
Global and Transnational Business
|
George Stonehouse |
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which… |
OL15181532W |
|
Duct tape marketing
|
John Jantsch |
The small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and gr… |
OL19949455W |
|
Traction
|
Gabriel Weinberg |
"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction."-- |
OL20015670W |
|
Chaos monkeys
|
Antonio García Martínez |
"The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent exposé of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of… |
OL20032373W |
|
Marketing Strategy and Competitive Positioning (6th Edition)
|
John Rudd,Nigel Piercy,Graham Hooley,Brigitte Nicoulaud |
xv, 569 pages : 27 cm |
OL20133547W |
|
Marketing strategy
|
Orville C. Walker,John Mullins,Jr. Harper W Boyd |
"This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationshi… |
OL20483045W |
|
Service management and marketing
|
Christian Grönroos,Christian Gronroos,Christian Grönroos |
dowload free here Christian Grönroos "Service management and marketing"
http://depositfiles.com/files/iuxptujyj part 2
http://depositfiles.com/files/1fo42vf28 part 1 |
OL4792748W |
|
Changing the channel
|
Michael Masterson |
An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most… |
OL5840227W |
|
Marketing excellence
|
Hugh Burkitt,John Zealley |
Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners -- both literally and commercially. Litera… |
OL8205394W |
|
The Marketing Accountability Imperative
|
Michael Dunn |
Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help mark… |
OL8371284W |