Books

10 results found
Title Authors Description OpenBook ID
Questionnaire design Questionnaire design Ian Brace Taking you through every step of the process, and encouraging you to really think about what you are asking, and what data you want to find out, Questionnaire Design is an essential guide for markete… OL11886020W
The loyalty leap The loyalty leap Bryan Pearson "The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supple… OL16474553W
Who we are Who we are New Strategist Publications, Inc Provides detailed estimates of the numbers of Asians nationally and by state and metropolitan area. Also includes the latest socioeconomic data on the Asian population. Provides detailed spending dat… OL16985589W
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Researc… Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Researc… Ian Brace vii, 288 pages : 24 cm OL19643418W
Contemporary Issues in Marketing and Consumer Behaviour Contemporary Issues in Marketing and Consumer Behaviour Elizabeth Parsons Complete coverage of all contemporary issues modules for marketing and consumer behavior students. OL19837533W
Who's buying groceries Who's buying groceries New Strategist Publications, Inc Based on data collected by the Bureau of Labor Statistics' 2010 Consumer Expenditure Survey, this report examines how much Americans spend on food at grocery and convenience stores, all organized by … OL24199220W
Who's buying for travel Who's buying for travel New Strategist Publications, Inc Examines how much Americans spend on getting out of town by demographics such as: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. Pr… OL24308225W
Études de marché et développement clients Études de marché et développement clients Jérôme Rusak Les cabinets de services professionnels (avocats d'affaires, audit, banque d'affaires, consultants, conseil financier, conseil en propriété intellectuelle, expertise comptable, risk consulting, SSII … OL28170664W
Commodity modeling and pricing Commodity modeling and pricing Peter V. Schaeffer Commodity Modeling and Pricing provides extensions and applications of state-of-the-art methods for analyzing resource commodity behavior. Drawing from the seminal work of Professor Walter Labys on t… OL4173822W
The Essential Guide to the Business of U.S. Mobile Wireless Communications The Essential Guide to the Business of U.S. Mobile Wireless Communications John P. Burnham "This book delivers a non-technical, business-focused analysis of the U.S. mobile wireless communications industry. Written by a leading industry strategist, it explains the underlying technologies w… OL7945662W