The loyalty leap

By Bryan Pearson

Subjects: nyt:hardcover-advice=2012-05-27, Market surveys, Customer relations, Customer loyalty, Marketing, Data processing, BUSINESS & ECONOMICS / Marketing / Direct, Marketing, data processing, New York Times bestseller, BUSINESS & ECONOMICS / Customer Relations

Description: "The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"--