Books

20+ results found
Title Authors Description OpenBook ID
Economics for business and management Economics for business and management Alan Griffiths p. cm OL15414613W
Corporate social responsibility and corporate governance Corporate social responsibility and corporate governance Lorenzo Sacconi "Corporate social responsibility is seen in this book as multi-stakeholder approach to corporate governance. This volume outlines neo-institutional and stakeholder theories of the firm, new rational … OL15473735W
The economics of entrepreneurship The economics of entrepreneurship Simon C. Parker "Entrepreneurship is an integral part of economic change and growth. Yet until recently it has been largely neglected by economists. In The Economics of Entrepreneurship, Simon C. Parker draws on the… OL15626077W
E-novation for competitive advantage in collaborative globalization E-novation for competitive advantage in collaborative globalization Hugh Pattinson,David R. Low "This book highlights new business products, services, strategies, and philosophies drawn from an emerging collaborative information platform and explores connections between the development of new e… OL16139873W
Economics and management of competitive strategy Economics and management of competitive strategy Daniel F. Spulber "This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management str… OL16771443W
The New Rules of Marketing & PR The New Rules of Marketing & PR David Meerman Scott This book is the benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success. The New Rules of Marketing & PR, 4th Editio… OL16808753W
The economics of business strategy The economics of business strategy J. A. Kay p. cm OL18307473W
The PPLI solution The PPLI solution Kirk Loury xix, 334 p. : 25 cm OL18545342W
Economics for business Economics for business John Sloman This text provides students with a balanced coverage of microeconomic, macroeconomic and international issues. OL18570727W
Business economics Business economics Peter E. Earl "Business Economics: A Contemporary Approach" provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designe… OL19832656W
Economics for business Economics for business Steve Adams The 2006 edition of CIMA's Official Study Systems are published by Elsevier on behalf of CIMA. Key sections of the 2006 Study Systems are again written by examiners so each text fully reflects what c… OL19834529W
Oxford Handbook of Managerial Economics Oxford Handbook of Managerial Economics William F., II Shughart,Christopher R. Thomas xi, 623 p. ; 26 cm OL21049346W
Rebuilding the Corporate Genome Rebuilding the Corporate Genome Johan C. Aurik,Gillis J. Jonk,Robert E. Willen "Just as the genes in a strand of DNA determine the characteristics of an organism, the relative quality of the individual business units in a company largely determines the characteristics of an org… OL21379247W
The essence of business economics The essence of business economics Joseph G. Nellis,David Parker This textbook introduces students, managers and trainee managers to the essence of business economics, to those concepts, theories and ideas which form the economist's tool kit. OL24825465W
A behavioral theory of the firm A behavioral theory of the firm James G. March,Richard Michael Cyert,Richard Michael Cyert A Behavioral Theory of the Firm has become a classic work in organizational theory, looking inside the firm to develop new theoretical ideas about economic behavior. Rejecting the portrayal of the fi… OL2859173W
Negotiate like the pros Negotiate like the pros Kenneth L. Shropshire What the sports world can teach you about becoming a major league negotiatorA fun, fascinating, and instructional read, Negotiate Like the Pros retells the strategies behind some of the most notewort… OL2982852W
Managerial economics Managerial economics George A. Petrochilos "Managerial Economics - A European Text provides a bridge between abstract economic theory and real world situations by concentrating on decision making with the firm, particularly on pricing, produc… OL4784601W
The Project Management Advisor The Project Management Advisor Lonnie Pacelli This is your complete, hands-on guide to saving projects in trouble. Drawing on 20 years of frontline project management experience, Lonnie Pacelli identifies the 18 most pervasive causes of project … OL5826643W
Beyond the World Bank Agenda Beyond the World Bank Agenda Howard Stein Despite massive investment of money and research aimed at ameliorating third-world poverty, the development strategies of the international financial institutions over the past few decades have been … OL7049853W
Multinationals, Globalisation and Indigenous Firms in China Multinationals, Globalisation and Indigenous Firms in China Chunhang Liu "This book examines the impact of multinational companies' value chain strategies on the Chinese economy and on indigenous firms in China. It shows that the global business environment has undergone … OL9353275W
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