Rebuilding the Corporate Genome

By Johan C. Aurik, Gillis J. Jonk, Robert E. Willen

Subjects: Industrial management, Managerial economics, Industrial organization

Description: "Just as the genes in a strand of DNA determine the characteristics of an organism, the relative quality of the individual business units in a company largely determines the characteristics of an organization. Much like an organism's DNA, the basic corporate structural model developed according to the demands of survival. Now, with the arrival of new technologies and new business realities, the corporate structure is evolving again.". "Heightened competition, reduced interaction costs, and rapid communication have already begun to make obsolete the traditional corporate structure composed of design, manufacturing, marketing, and sales units. More and more businesses are separating the different functions, out-sourcing many of them, or spinning them off into independent businesses. In fact, the days when a single company researches, designs, manufactures, and sells a product or service might soon be over.". "Rebuilding the Corporate Genome presents a new vision of the corporation - a sleeker, more compact organization in which business units are recombined to create more potent corporate DNA and more competitive corporations. Leaner and more agile than their ancestors, today's capability-driven organizations are reaping the benefits of a focused approach to what they do best. By concentrating on their strengths and eliminating or subcontracting their weaknesses, these new companies are maximizing profits, quickly adapting to changing markets, and better satisfying customer and shareholder expectations."--BOOK JACKET.