Books

4 results found
Title Authors Description OpenBook ID
Sacred gifts, profane pleasures Sacred gifts, profane pleasures Marcy Norton "Before Columbus's fateful voyage in 1492, no European had ever seen, much less tasted, tobacco or chocolate. Initially dismissed as dry leaves and an odd Indian drink, these two commodities came to … OL11892371W
Doing business in the new Latin America Doing business in the new Latin America Thomas H. Becker This book will have special appeal to managers of small and medium size U.S. companies that are looking to expand their business into Latin America. It introduces them to the specifics of what sells … OL15445150W
Surviving globalization in three Latin American communities Surviving globalization in three Latin American communities Denis Lynn Daly Heyck "This book tells the important story of three Latin American communities experiencing globalization at the point of contact between tradition and modernity: Brazil's rubber tappers, Bolivia's Guarani… OL6011099W
Winning strategies for the new Latin markets Winning strategies for the new Latin markets Jerry Haar,Fernando Robles,Francoise Simon,Fernando Robles,Françoise Simon Global corporations are rapidly discovering an emerging market of nearly 600 million Latin consumers in the United States and Latin America. In Winning Strategies for the New Latin Markets, three exp… OL7654571W