Doing business in the new Latin America

By Thomas H. Becker

Subjects: Latin American Business, Corporations, american, Exporting to Latin America, Commerce, Corporate culture, American Investments, Latin america, commerce, Investments, american, latin america, Latin American Culture, Commercial policy, Small Buiness Exporting, Corporations, latin america, Business enterprises, Business etiquette, Latin america, politics and government, American Corporations, Business Opportunity in Latin America

Description: This book will have special appeal to managers of small and medium size U.S. companies that are looking to expand their business into Latin America. It introduces them to the specifics of what sells well in each of the region's country markets and shows how understanding differences in business practices and culture can give them an edge in competing against multinational corporate behemoths. The book is divided into three parts, each having two chapters. Part I is an overview of Latin America, profiling its nations in the kind of economic, social, and marketing detail that can be put to immediate practical use by U.S. executives. Part II describes how and why history and culture have shaped the different ways in which Latin Americans do business. Part III details how smaller U.S. exporters can make profitable deals come together and then keep them from falling apart.