Books

20+ results found
Title Authors Description OpenBook ID
International marketing research International marketing research C. Samuel Craig,Susan P. Douglas The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of resear… OL14868069W
Dynamic E-Business Implementation Management Dynamic E-Business Implementation Management Bennet Lientz Implementing e-business requires a dynamic approach that can respond to changes in technology, management direction, customer and supplier behavior, and competition. Many traditional project manageme… OL15180459W
The Hitchhiker's Guide to the Wireless Web The Hitchhiker's Guide to the Wireless Web Bryan Bergeron A McGRAW-HILL EBOOK EXCLUSIVE! A handy ebook guide to taking the necessary next steps toward executing your wireless Web strategy.Offering the prospect of instantaneous, cable-free Internet connectiv… OL15181499W
Securing E-Business Applications and Communications Securing E-Business Applications and Communications Jonathan S Held Take a walk through the process of setting up a secure E-commerce Web site with Securing E-Business Applications and Communications. In this book, you get a brief but comprehensive look at the fundam… OL15183796W
Vulnerable places, vulnerable people Vulnerable places, vulnerable people Jonathan A. Cook This text presents the unique perspectives of both the world's largest development organization (The World Bank) and the world's largest conservation organization (The World Wildlife Federation) on t… OL16148688W
Global agricultural trade and developing countries Global agricultural trade and developing countries M. Ataman Aksoy "Global Agricultural Trade and Developing Countries explores the outstanding issues in global agricultural trade policy and evolving world production and trade patterns. This book presents research f… OL16934917W
Digital marketing Digital marketing Will Rowan "So what is digital marketing? In this book, Will Rowan shows that digital marketing is more than simply adding a Web site address to TV commercials or sending customers service text messages. He exp… OL16980173W
World Wide Web marketing World Wide Web marketing Jim Sterne Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising profess… OL1926519W
Unbalanced Unbalanced Stephen S. Roach "The modern-day Chinese and U.S. economies have been locked in an uncomfortable embrace since the late 1970s. Although the relationship was built on a set of mutual benefits, in recent years it has t… OL19708288W
Start Right in E-Business Start Right in E-Business Bennet P. Lientz E-business occurs when a company has established critical business procedures and activities to support e-commerce transactions. Using this definition, e-commerce is part of e-business-a company need… OL2034177W
Trade policy developments in the Middle East and North Africa Trade policy developments in the Middle East and North Africa Bernard M. Hoekman The focus of the contributions in this book is on trade and trade policy. Contributors review recent trends in trade performance, assess current trade and investment regimes, and discuss some of the … OL21180603W
World Economic Outlook, April 1988 World Economic Outlook, April 1988 International Monetary Fund. Research Department Annotation OL24228624W
E-Business Privacy and Trust E-Business Privacy and Trust Shaw, Paul Protect your customers-and your business-with these essential "rules of the road" for maintaining Web site security Any company planning to do business on the Internet today must first become fully… OL2716455W
The Wireless Web The Wireless Web Bryan Bergeron Bryan Bergeron's The Wireless Web was written for non-technical executives and managers who need to get up to speed, as quickly as possible, on this "next big thing" in the world of eCommerce. OL282136W
A trading nation A trading nation Michael Hart "Canada has always been a trading nation." "Hart guides readers through more than three centuries of trade history. His engaging narrative explains how Canadians, who enjoy one of the highest standar… OL3109320W
E-marketing strategies E-marketing strategies Frank Fiore Selling anything, anywhere, anyway, anytime, and at any price will be the norm of doing business on the Net. To do that, businesses will have to understand the new ‘Rules of the Road' that apply to e… OL3253695W
Mastering the Infinite Game Mastering the Infinite Game Fons Trompenaars,Charles Hampden-Turner v, 353 p. ; 26 cm OL3627006W
Just the Facts in Emergency Medicine Just the Facts in Emergency Medicine David M. Cline Test Preparation and Planning. Resuscitative Problems and Techniques. Shock. Analgesia, Anesthesia, and Sedation. Emergency Wound Management. Cardiovascular Diseases. Pulmonary Emergencies. Ga… OL7911154W
International Strategic Marketing International Strategic Marketing J.B. McCall As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it … OL8099832W
M Commerce M Commerce Norman Sadeh The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-co… OL8225597W
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