Books

4 results found
Title Authors Description OpenBook ID
Communicating Globally Communicating Globally Don E Schultz As power in the global marketplace shifts from manufacturer to end-user, communication can no longer be viewed as simply a tactical or support activity. Rather, today's successful global organization… OL15189395W
International business negotiations International business negotiations P.N. Ghauri,J.-C. Usunier xx, 437 p. ; 23 cm OL23612439W
International marketing strategy International marketing strategy Isobel Doole,Robin Lowe This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marke… OL24833822W
Import & Export of Apparel & Textiles Import & Export of Apparel & Textiles Nasim Yousaf This book is helpful for importers as well as exporters of apparel and textiles to the USA. Exporters from different countries will hopefully make use of the information I share in this book. The boo… OL6038489W