Books

14 results found
Title Authors Description OpenBook ID
International marketing research International marketing research C. Samuel Craig,Susan P. Douglas The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of resear… OL14868069W
Communicating Globally Communicating Globally Don E Schultz As power in the global marketplace shifts from manufacturer to end-user, communication can no longer be viewed as simply a tactical or support activity. Rather, today's successful global organization… OL15189395W
International marketing International marketing Michael R. Czinkota This text is designed primarily for the advanced undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for gradua… OL16983707W
Winning in Asia, U.S. style Winning in Asia, U.S. style Vinod K. Aggarwal "Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily … OL18531588W
Case studies in international marketing Case studies in international marketing Norman A. Hart,Doyle, Peter vii, 391 p. : 24 cm OL19453881W
International marketing research International marketing research C. Samuel Craig,Susan P. Douglas "International Marketing Research is widely regarded as the definitive textbook in its field. The third edition is completely updated to reflect changes in both the structure and practice of internat… OL20925370W
Standards And Global Trade Standards And Global Trade Wilson, John S. Annotation Annotation OL21181210W
International business negotiations International business negotiations P.N. Ghauri,J.-C. Usunier xx, 437 p. ; 23 cm OL23612439W
International marketing strategy International marketing strategy Isobel Doole,Robin Lowe This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marke… OL24833822W
Study Illinois Study Illinois Illinois International Education Consortium Study Illinois is a group of educational and training institutions and organizations in the state of Illinois whose purpose it is to connect international students and professionals with quality Illi… OL24986707W
Import & Export of Apparel & Textiles Import & Export of Apparel & Textiles Nasim Yousaf This book is helpful for importers as well as exporters of apparel and textiles to the USA. Exporters from different countries will hopefully make use of the information I share in this book. The boo… OL6038489W
Die Übertragbarkeit von Werbekonzeptionen auf internationale Märkte Die Übertragbarkeit von Werbekonzeptionen auf internationale Märkte Jürgen Althans xii, 301 p. : 21 cm OL6155791W
International Strategic Marketing International Strategic Marketing J.B. McCall As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it … OL8099832W
Managing Exports Managing Exports Frank Reynolds Provides practical easy-to-implement advice on how to comply with the latest rules and regulations. Shows how to recoup money spent on duty drawbacks. Shows how to get around trade barriers in fore… OL8226805W