Books

19 results found
Title Authors Description OpenBook ID
The next global stage The next global stage Kenʾichi Ōmae A radically new world is taking shape from the ashes of yesterday's nation-based economic world. To succeed, you'll need to act on a global stage -- and master entirely new rules about the sources of… OL11139583W
Race for the world Race for the world Wilhelm Rall,Jane Fraser,Lowell L. Bryan "This book focuses on new and useful ways of thinking about strategy in the integrating world economy. What will it take to win in markets and industries that are fundamentally changing and evolving?… OL15150112W
Global Business Global Business Robert H Scarlett In today's world, more and more businesses are taking steps toward globalization, and companies must work to remain competitive. 'Global Business' will help every business professional understand how… OL15172720W
Sartori Sartori Don Winslow It is the fall of 1951, and the Korean War is raging. Twenty-six-year-old Nicholai Hel has spent the last three years in solitary confinement at the hands of the Americans. Hel is a master of hoda ko… OL15678755W
The Global Advantage The Global Advantage Michael J. Marquardt In an economy where companies must globalize or perish, only a few have successfully taken their business to the world level. 'The Global Advantage' zeros in on 40 preeminent global companies, locate… OL1898490W
Responsibility in world business Responsibility in world business Lene Bomann-Larsen "How should companies deal with the harmful side-effects of their business operations? To what extent should they be held responsible for the wrongdoing of other actors? And how can they conduct busi… OL20545670W
International business in China International business in China Oded Shenkar,Nelson Lane Kelley "China has long been a country shrouded in mystery. Today, this enormous nation is a potential giant in the international business arena. Yet the West remains largely ignorant of the inner workings o… OL20625939W
Illicit payments Illicit payments United Nations Conference on Trade and Development Examines the bribery of foreign officials in international business and its criminalization under international law. OL23811288W
International business International business Fred Burton,Frank McDonald "International Business is an excellent text for undergraduate students of Accounting, Business, Economics, Finance, HRM and Marketing that take courses in International Business. The book also provi… OL24693464W
Courir après les ombres Courir après les ombres Sigolène Vinson La 4è de couv. indique :" Du détroit de Bab-el-Mandeb au golfe d'Aden, Paul Deville négocie les ressources africaines pour le compte d'une multinationale chinoise. De port en port, les ravages de la … OL24819906W
Ethique et entreprise Ethique et entreprise Cécile Renouard Organisations économiques mais aussi actrices dans la cité, les entreprises structurent la vie des sociétés au plan national et international. Confrontées à la compétition mondiale, à la transformati… OL26185061W
Competing globally Competing globally Farid Elashmawi "Competing Globally is immediately applicable to most international business situations. The author provides specific information about entering international markets, negotiating, conducting meeting… OL2756446W
Cybercorp Cybercorp Martin, James This text explores the corporation of the future, including the kinds of organizations that will succeed and those that will fail. The author argues that corporate survivors will be those that harnes… OL2953062W
The Fortune at the Bottom of the Pyramid The Fortune at the Bottom of the Pyramid C. K. Prahalad The world's most exciting, fastest-growing new market?It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capa… OL4966651W
International business International business Marios I. Katsioloudes Traditionally, international business (IB) texts survey the field from a U.S. perspective, going on to compare the U.S. to the rest of the business world. This text addresses IB from a purely multina… OL5832181W
Wal-Mart World Wal-Mart World Stanley D. Brunn Now that Wal-Mart has conquered the US, can it conquer the world? As Wal-Mart World shows, the corporation is certainly trying. For a number of years, Wal-Mart has been the largest company in the Uni… OL6338466W
From Followers to Leaders From Followers to Leaders Naushad Forbes How to improve technology management in follower-firms wherever they are located.This textbook is the result of ten years of teaching international technology management to managers and engineers (at… OL8097312W
Starbucked Starbucked Taylor Clark STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success. Part Fast Food Nation, part Bobos in Paradise, S… OL8591847W
Multinationals, Globalisation and Indigenous Firms in China Multinationals, Globalisation and Indigenous Firms in China Chunhang Liu "This book examines the impact of multinational companies' value chain strategies on the Chinese economy and on indigenous firms in China. It shows that the global business environment has undergone … OL9353275W