Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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Designing and delivering superior customer value | Art Weinstein,William C. Johnson | "This new book is a guide to retaining your existing customers and to gaining loyal new customers.". "Features: employs a values-based decision making framework; written by the marketing professors … | OL1852494W |
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Value proposition design | Alexander Osterwalder | The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive proce… | OL19990609W |