Value proposition design

By Alexander Osterwalder

Subjects: Hf5415.5 .o87 2014, Planificació empresarial, Kundenorientierung, Management, Production management, Strategic planning, Customer services, Quality control, Customer services--management, Produktentwicklung, Produktgestaltung, 658.4012, Direcció d'empreses, Production management--quality control, Dienstleistungsangebot, Customer relations, Serveis d'atenció al client, Business planning, Business & economics--quality control

Description: The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.