Books

18 results found
Title Authors Description OpenBook ID
Customer obsession Customer obsession Abaete de Azevedo Abaete de Azevedo is the CEO of Rapp Collins Latin America. Ricardo Pomeranz is the Global Chief Digital Officer of Rapp Collins Worldwide, as well as President of Rapp Digital, a division of Rapp Co… OL11825773W
The next evolution of marketing The next evolution of marketing Bob Gilbreath THE NEW LAWOF MARKETING"The Next Evolution ofMarketing is a true beaconfor all brand builders.Many books claim that,Bob's book delivers.Jim Stengel, former GlobalMarketing Officer, Procter & Gamble"S… OL13775189W
Behind the cloud Behind the cloud Marc R. Benioff How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, cha… OL13815325W
Managing Customer Relationships Managing Customer Relationships Don Peppers In today's competitive marketplace, customer relationship management is critical to a company's profitability and long-term success. To become more customer focused, skilled managers, IT professional… OL15178213W
The 24-Hour Customer The 24-Hour Customer Adrian C. Ott "From the CEO and founder of a top Silicon Valley-based consulting firm, a powerful new book that challenges businesses to reconceive their approaches to time and technology--and win an unprecedented… OL15896514W
The hidden power of your customers The hidden power of your customers Becky Carroll "Winning strategies to keep your existing customers coming back. A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to pr… OL15902382W
Launch Launch Michael A. Stelzner "Successful marketers share something in common-they produce engaging and interesting content that meets the insatiable demand for "how to" information. The best marketers don't need to sell themselv… OL16317822W
CRM fundamentals CRM fundamentals Scott Kostojohn "CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time… OL16665705W
Kellogg on branding Kellogg on branding Tim Calkins "Kellogg on Branding is an authoritative anthology of the latest insights, theories, and practices revolutionizing branding from the renowned Kellogg School of Management at Northwestern University. … OL18498239W
Customer value creation Customer value creation Jerry D. Alderman xxix, 429 p. : 24 cm OL18652214W
The wallet allocation rule The wallet allocation rule Timothy L. Keiningham "A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Manag… OL20004864W
Customer-centric marketing Customer-centric marketing Aldo Cundari "Customer-Centric Marketing examines the complex forces influencing the rise of the empowered and demanding customers, and outlines how marketers can use these forces to connect with them. It breaks … OL20010534W
Customers at Work Customers at Work W. Dunkel,F. Kleemann xiv, 257 pages ; 23 cm OL20711739W
The complete customer relationship management handbook The complete customer relationship management handbook Peter Flory Customer Relationship Management (CRM) is as important for the voluntary sector as it is for the commercial world. Understanding what CRM really is and how to apply it properly will help you make mor… OL27972571W
Customer Relationship Management Systems Handbook Customer Relationship Management Systems Handbook Duane E. Sharp The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business p… OL6033276W
101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms Troy Waugh "Troy Waugh--'the rainmakers' rainmaker'--has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, … OL8231554W
Power Up Your Profits Power Up Your Profits Troy Waugh Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persua… OL8231555W
Chief Customer Officer Chief Customer Officer Jeanne Bliss Drawing on her first-hand experience at top companies as diverse as Lands' End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and sh… OL8575118W