CRM fundamentals

By Scott Kostojohn

Subjects: Customer relations, management, Computer Science, general, Management, Information Systems and Communication Service, Information systems, Computer science, Customer relations

Description: "CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software packages and consultants. " -- Back cover.