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Customer Winback
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Jill Griffin |
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, savi… |
OL15058394W |
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Achieve Sales Excellence
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Howard Stevens |
Based on the results of an innovative, ten-year study, this book offers unmatched insight on sales performance issues and the practices sales professionals and organizations must embrace to be a worl… |
OL15190155W |
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The loyalty leap
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Bryan Pearson |
"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supple… |
OL16474553W |
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The wallet allocation rule
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Timothy L. Keiningham |
"A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Manag… |
OL20004864W |
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The hook
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Richard W. Krevolin |
"Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tel… |
OL20027639W |
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Customer equity
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Gary Getz,Jacquelyn S. Thomas,Robert C. Blattberg |
Annotation
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OL20576906W |
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Loyalty rules!
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Frederick F. Reichheld |
"Fewer than half of today's employees believe that their companies deserve their loyalty. Web-empowered customers now defect more easily and more quickly than ever. Has loyalty become an outdated not… |
OL2962549W |
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Willie's Way
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Phillip Van Hooser |
Praise for Willie's Way: "Willie's Way is a fascinating compilation of real-life customer service stories that actually make a difference. It's about building your brand one customer at a time. Re… |
OL511960W |
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Think Like Your Customer
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Bill Stinnett |
How to capture customers by learning to think the way they doThe most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just dont understand our … |
OL7912951W |
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Predicting Market Success
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Robert Passikoff |
Praise for Predicting Market Success "Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength … |
OL8204636W |