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Business analytics for Sales and Marketing Managers
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Gert H. N. Laursen |
"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of informati… |
OL15884054W |
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Happy customers everywhere
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Bernd Schmitt |
"The best customer for any business is a happy customer. He returns again and again, brings his friends and relatives, and his loyalty becomes a marketing platform of its own. But growing a loyal bas… |
OL16215963W |
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Choice-based conjoint analysis
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Damaraju Raghavarao |
The book covers designs appropriate for four classes of DOE problems: (1) attributes in CA and DCE studies are often ordered; (2) studies increasingly are computer-assisted; (3) choice is often influ… |
OL16943518W |
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Mass customization information systems in business
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Thorsten Blecker |
"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customi… |
OL18204597W |
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Understanding airline and passenger choice in multi-airport regions
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Barney C. Parrella |
"TRB's Airport Cooperative Research Program (ACRP) Report 98: Understanding Airline and Passenger Choice in Multi-Airport Regions examines the business models airlines use to establish service in reg… |
OL23178125W |
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Who's buying by race and Hispanic origin
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New Strategist Publications, Inc |
Based on data collected by the Bureau of Labor Statistics' 2010 Consumer Expenditure Survey, this report presents product-by-product household spending statistics for Asians, blacks, Hispanics, and n… |
OL24199295W |
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Who's buying apparel
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New Strategist Publications, Inc |
Examines how much Americans spend on getting dressed by demographics such as: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. Also p… |
OL24953504W |
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Billig
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David Bosshart |
In most developed countries, in almost every trade sector, prices have decreased considerably over the last few years – in some cases, by more than 20 per cent. The choice of products on offer is imm… |
OL3810811W |