Mass customization information systems in business

By Thorsten Blecker

Subjects: Product management, Flexible manufacturing systems, Consumers' preferences, Customer relations

Description: "This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in making the strategy function efficiently in order to support the business processes required for manufacturing individualized products"--Provided by publisher