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Market-driven thinking
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Arch G Woodside |
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and cust… |
OL11595525W |
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Branding your business
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James Hammond |
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in… |
OL11982286W |
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All customers are irrational
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William J. Cusick |
As many businesses are discovering, customer behavior doesn't always make sense. That really shouldn't be surprising. As recent studies have shown, people tend to base their decisions on more subcons… |
OL13763460W |
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The 24-Hour Customer
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Adrian C. Ott |
"From the CEO and founder of a top Silicon Valley-based consulting firm, a powerful new book that challenges businesses to reconceive their approaches to time and technology--and win an unprecedented… |
OL15896514W |
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Behavior dynamics in media-sharing social networks
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H. Vicky Zhao |
"In large-scale media-sharing social networks, where millions of users create, share, link and reuse media content, there are clear challenges in protecting content security and intellectual property… |
OL15901853W |
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Empathetic marketing
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Mark Ingwer |
"People's emotions and resulting behaviors are the foundation for satisfying vital psychological needs. Needs are at the root of our triumphs and setbacks in our personal lives and affect many of th… |
OL16215556W |
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Happy customers everywhere
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Bernd Schmitt |
"The best customer for any business is a happy customer. He returns again and again, brings his friends and relatives, and his loyalty becomes a marketing platform of its own. But growing a loyal bas… |
OL16215963W |
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The consumer's guide to effective environmental choices
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Michael Brower |
From one of the most prestigious nonprofit organizations devoted to environmental issues comes a clear, practical, and rational overview of the relationship between consumers and the environment. … |
OL1916649W |
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The four
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Scott Galloway |
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. |
OL19721316W |
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The brain sell
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David Lewis |
Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and whe… |
OL19978668W |
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What stays in Vegas
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Adam Tanner |
"In What Stays in Vegas, journalist Adam Tanner exposes the greatest threat to privacy today. It's not the NSA, but good-old American companies. Internet giants, leading retailers and other firms are… |
OL19984197W |
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Devoured
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Sophie Egan |
A look at the deeper meaning behind our food choices: from the prioritization of convenience over health to the ways food at work affects our happiness; from the American obsession with "having it ou… |
OL20028232W |
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Invisible influence
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Jonah Berger |
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
You think that your choices and behaviors are driven by your i… |
OL20033251W |
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Hacking growth
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Sean Ellis |
"Doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity, Hacking Growth involves cross-functional teams and rapid-tempo testing and iteration. Bu… |
OL20054781W |
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The Age of Addiction
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David T. Courtwright |
We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking … |
OL20157345W |
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Spent
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Geoffrey Miller |
A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spendingEvolutionary psychologythe compelling science of human naturehas clarified the prehistoric or… |
OL2205696W |
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The baby boom
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New Strategist Editors |
Reveals the characteristics of Baby Boomers and explains how those characteristics are remaking American society. Includes the latest statistics on the labor force participation, living arrangements,… |
OL26440257W |
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Un pequeño empujón (Nudge)
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Richard H. Thaler |
RESUMEN: Somos propensos a cometer errores. Cada día tomamos decisiones sobre temas tan vitales como la educación de nuestros hijos, nuestras inversiones, nuestra dieta o nuestras hipotecas. Desafort… |
OL28958081W |
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Hitting the Sweet Spot
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Lisa Fortini-Campbell |
"This is a book about how to get to know your customer. It's a research book, but it's really a book for just about everyone in marketing and advertising. Because the better you know your customer, t… |
OL8905354W |