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Market-driven thinking
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Arch G Woodside |
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and cust… |
OL11595525W |
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The age curve
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Kenneth W. Gronbach |
A myth-breaking book that will redefine who marketers see as their most valuable customers. |
OL11913716W |
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Branding your business
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James Hammond |
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in… |
OL11982286W |
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Cross-cultural selling for dummies
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Michael Soon Lee |
Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to… |
OL12284574W |
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The next big thing
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William Higham |
The Next Big Thing reveals how trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders… |
OL13781977W |
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Fighting the Banana Wars and Other Fairtrade Battles
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Harriet Lamb |
A gripping account of the campaigns and successes of the Fairtrade movement by the Director of Fairtrade in BritainIt started very small and full of hope. But its daring campaigns have placed Fairtra… |
OL15171721W |
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Broke is Beautiful
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Laura Lee |
The economic downturn has forced nearly everyone into a life of limited means, but author Laura Lee was broke before it was cool. She won't tell anyone to clip coupons or forego their morning latte—i… |
OL15190907W |
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A consumers' republic
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Lizabeth Cohen |
A social and political history describes how mass consumption and the pursuit of prosperity transformed American life during the second half of the twentieth century. |
OL15854979W |
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The 24-Hour Customer
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Adrian C. Ott |
"From the CEO and founder of a top Silicon Valley-based consulting firm, a powerful new book that challenges businesses to reconceive their approaches to time and technology--and win an unprecedented… |
OL15896514W |
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She's mad real
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Oneka LaBennett |
"Overwhelmingly, Black teenage girls are negatively represented in national and global popular discourses, either as being "at risk" for teenage pregnancy, obesity, or sexually transmitted diseases, … |
OL15901711W |
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Please every customer
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Robert W. Lucas |
"A one-stop resource for delivering great customer service across any cultural boundary. As the economy globalizes, cultural boundaries in commerce are being erased -- which makes your customers an … |
OL16011475W |
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Empathetic marketing
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Mark Ingwer |
"People's emotions and resulting behaviors are the foundation for satisfying vital psychological needs. Needs are at the root of our triumphs and setbacks in our personal lives and affect many of th… |
OL16215556W |
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Food choice and the consumer
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David Marshall |
This book provides an interdisciplinary survey of food selection and examines each of the stages which the consumer goes through in making choices about what food to include in their daily domestic c… |
OL18503082W |
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Consumed
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Andrew Benett |
"Consumed is a forward-thinking look at how shoppers--and consumption--have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this ne… |
OL18807701W |
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The consumer's guide to effective environmental choices
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Michael Brower |
From one of the most prestigious nonprofit organizations devoted to environmental issues comes a clear, practical, and rational overview of the relationship between consumers and the environment. … |
OL1916649W |
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Reengineering retail
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Doug Stephens |
Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From… |
OL19763238W |
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Small data
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Martin Lindström |
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover the… |
OL20025489W |
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Everydata
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Johnson, John H. |
"Little data"--Stock reports, newspaper headlines, weather forecasts, etc.-- is what will help you make smarter decisions at work, at home, and in every aspect of your life. The average person consum… |
OL20025908W |
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Hacking growth
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Sean Ellis |
"Doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity, Hacking Growth involves cross-functional teams and rapid-tempo testing and iteration. Bu… |
OL20054781W |
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Spent
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Geoffrey Miller |
A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spendingEvolutionary psychologythe compelling science of human naturehas clarified the prehistoric or… |
OL2205696W |