The next big thing

By William Higham

Subjects: Nonfiction, Consumer behavior, New products, Forecasting, Business, Sales forecasting

Description: The Next Big Thing reveals how trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. The Next Big Thing will enable readers to anticipate, prepare for and benefit from trends.