Books
3 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
|
Future Marketing | Joe Marconi | Future Marketing, Joe Marconi's eye-opening expose on marketing for the 21st century, reveals the complexities, characteristics, habits, and preferences of four major consumer groups: Seniors, Baby B… | OL1962362W |
|
Marketing Strategy and Competitive Positioning (6th Edition) | John Rudd,Nigel Piercy,Graham Hooley,Brigitte Nicoulaud | xv, 569 pages : 27 cm | OL20133547W |
|
Boomer marketing | Ian Chaston | Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. … | OL528256W |