Books

4 results found
Title Authors Description OpenBook ID
Handbook of hospitality operations and IT Handbook of hospitality operations and IT Peter Jones Handbook of Hospitality Operations and IT provides an authoritative resource for critical reviews of research into both operations and IT management. Internationally renowned scholars provide in-dept… OL16940066W
eMarketing eXcellence eMarketing eXcellence Dave Chaffey Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that onl… OL16948069W
The New Age of Innovation The New Age of Innovation C. K. Prahalad The NEW global standard for innovation from the world's most influential management thinker-C.K. PrahaladFrom the greatest minds in business today comes a brilliant new blueprint for corporate growth… OL4966649W
The e-policy handbook The e-policy handbook Nancy Flynn Trillions of e-mails travel each year through corporate networks—and they're not all work-related. But for organizations wishing to protect themselves from liability, e-mail is no longer the only dan… OL5967813W