The New Age of Innovation

By C. K. Prahalad

Subjects: Nonfiction, Strategic planning, Customer services, Business enterprises, computer network resources, Industrial management, Business, Customer relations, Business planning, Organizational behavior

Description: The NEW global standard for innovation from the world's most influential management thinker-C.K. PrahaladFrom the greatest minds in business today comes a brilliant new blueprint for corporate growth and innovation. With this new landmark work, C.K. Prahalad and M.S. Krishnan suggest a major shift in organizational structure-one where IT and the respective management structure form the fundamental foundation of a corporation. The future growth of every business depends on it. Once an organization can recognize this, it will be able to innovate processes and products that mobilize and deploy both technology and global resources. This will result in unique customer experiences that will delight the end consumer of the future.