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Advertising Media Planning
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Larry D. Kelley,Larry D. Kelley,Donald W. Jugenheimer |
The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance … |
OL12292204W |
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Managing corporate social responsibility
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W. Timothy Coombs |
"Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly acces… |
OL15942028W |
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PR today
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Trevor Morris |
"A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. Th… |
OL16117964W |
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The mobile marketing handbook
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Kim Dushinski |
"Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile … |
OL16191279W |
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Thinking small
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Andrea Hiott |
The Volkswagen Beetle has a unique and colorful history, with principal characters that include the Nazi dictator who personified evil, the legendary designer of Germany’s most celebrated race cars a… |
OL16239707W |
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The aisles have eyes
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Joseph Turow |
"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may … |
OL19669346W |
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Understanding digital marketing
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Damian Ryan |
"The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in de… |
OL19988198W |
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Ultimate guide to Facebook advertising
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Perry S. Marshall |
"Covering the latest and breaking news in Facebook advertising, this updated edition introduces revised, expanded, and new chapters covering fundamentals, Newsfeed ads, sidebar ads, and BIG data. In … |
OL20000887W |
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Paid attention
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Faris Yakob |
"Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer … |
OL20002588W |
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The marketing plan handbook
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Robert W. Bly |
"Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, long-time marketing expert Robert W. Bly mentors small-business owners and entrepreneurs in making the cross… |
OL20006405W |
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Understanding social media
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Damian Ryan |
"Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on the experiences of over 200 marketers to create… |
OL20006451W |
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Hey, Whipple, squeeze this
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Luke Sullivan |
"The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the fiel… |
OL20039991W |