Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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Package design workbook | Steven DuPuis | The Art and Science of Successful Packaging This new addition to the series will provide readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive… | OL11777171W |
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Advertising 2.0 | Tracy L. Tuten | Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables. | OL11922200W |