Advertising 2.0

By Tracy L. Tuten

Subjects: Nonfiction, Internet advertising, Online social networks, Branding (marketing), Internet marketing, 659.14/4, Brand name products, Hf6146.i58 t88 2008, Business, Branding (Marketing)

Description: Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.