Advertising 2.0

By Tracy L. Tuten

Subjects: Hf6146.i58 t88 2008, 659.14/4, Branding (marketing), Business, Brand name products, Internet advertising, Internet marketing, Online social networks, Nonfiction, Branding (Marketing)

Description: Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.