Books

20+ results found
Title Authors Description OpenBook ID
Social network analysis in telecommunications Social network analysis in telecommunications Carlos Andre Reis Pinheiro "A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds… OL15521203W
Negotiating strategically Negotiating strategically Andreas Nikolopoulos "Negotiation is a key part of daily lives, but learning how to negotiate successfully is a valuable skill. The author provides a tool kit for negotiation, demonstrating new methods and giving practic… OL15941987W
Innovating organization and management Innovating organization and management Nicolai J. Foss "The search for competitive advantage serves as the basis for organizational strategy. This book argues that there are four key sources of competitive advantage and financial success that have not be… OL15980905W
Knowledge management and information systems Knowledge management and information systems Robert B. Mellor "Knowledge Management and Information Systems Strategy for Growing Organizations examines the role that information systems play in helping SMEs use knowledge to achieve strategic organizational goal… OL16214198W
Information, Technology, and Innovation Information, Technology, and Innovation John M. Jordan "A big-picture look at how the latest trends in information management and technology are impacting business models and innovation worldwide. With all of the recent emphasis on "big data," analytics … OL16342896W
The new technology elite The new technology elite Vinnie Mirchandani "How-to guidance for optimizing incumbent technologies to deliver a better product and gain competitive advantage. Their zip codes are far from Silicon Valley. Their SIC codes show retail, automobile… OL16342900W
Stakeholders matter Stakeholders matter Sybille Sachs "The dominant shareholder-value model has led to mismanagement, market failure and a boost to regulation, as spectacularly demonstrated by the events surrounding the recent financial crisis. Stakehol… OL16561421W
The CIO playbook The CIO playbook Nicholas R. Colisto "This book offers insightful and practical advice and strategies to help IT leaders maximize the impact of IT on their business. While the technologies constantly change at a dramatic pace, the pract… OL16585794W
Trillions Trillions Peter Lucas "The ultimate guide to prepare for--and prosper in--the next technology waveRevealing the fragility of current technology solutions--such as service-oriented architecture (SOA) and the Cloud--when co… OL16585797W
The improbability principle The improbability principle D. J. Hand "An eye-opening and engrossing look at rare moments, why they occur, and how they shape our world"-- A statistician presents his theory that extraordinary and rare events are actually commonplace an… OL19708391W
Breakpoint Breakpoint Jeffrey M. Stibel "What can the human brain and its relationship to the internet tell us about our society, our technologies, and our businesses? A lot, as it turns out. The internet today is a virtual replica of the … OL19970062W
The resilience dividend The resilience dividend Judith Rodin "New York. Athens. Boston. Tohoku. Newtown. Oslo. West. Wenzhou. New Orleans. Dhaka. Moore. Nairobi. These communities are just a few among the many that have been hit hard by one of the "wicked prob… OL19990776W
The Innovator's Dilemma The Innovator's Dilemma Clayton M. Christensen,Don Leslie,L J Ganser In his book, The Innovator's Dilemma [3], Professor Clayton Christensen of Harvard Business School describes a theory about how large, outstanding firms can fail "by doing everything right." The In… OL1999873W
Marketing above the noise Marketing above the noise Linda J. Popky "In Marketing Above the Noise, Linda Popky has developed an approach to help cut through the clutter, stand out, and effectively build business"-- OL20000915W
The business plan workbook The business plan workbook Colin Barrow "Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a compe… OL20004873W
The marketing plan handbook The marketing plan handbook Robert W. Bly "Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, long-time marketing expert Robert W. Bly mentors small-business owners and entrepreneurs in making the cross… OL20006405W
Models of proposal planning & writing Models of proposal planning & writing Jeremy T. Miner "This book is an essential weapon for anyone looking for funding in the extremely competitive grantseeking world. It explains how and why to approach both public and private sponsors with not just in… OL20039902W
Managing Chinese outward foreign direct investment Managing Chinese outward foreign direct investment Xueli Huang "China's outward foreign direct investment, for which Australia is one of the largest destinations, has rapidly increased and become an important source of global capital. Nevertheless, Chinese inve… OL22318889W
The eclectic paradigm The eclectic paradigm John Cantwell "While originally the eclectic paradigm helped bring together and compare mainly economic theories of International Business (IB), today its greater value is as a framework that has the potential to … OL22319493W
The new Chinese traveler The new Chinese traveler Gary Bowerman "Going beyond the scenes of the Chinese travel revolution, this book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of C… OL23197149W
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