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The hidden power of your customers
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Becky Carroll |
"Winning strategies to keep your existing customers coming back. A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to pr… |
OL15902382W |
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Please every customer
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Robert W. Lucas |
"A one-stop resource for delivering great customer service across any cultural boundary. As the economy globalizes, cultural boundaries in commerce are being erased -- which makes your customers an … |
OL16011475W |
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The loyalty leap
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Bryan Pearson |
"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supple… |
OL16474553W |
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The wallet allocation rule
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Timothy L. Keiningham |
"A revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Manag… |
OL20004864W |
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When digital becomes human
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Steven Van Belleghem |
"In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competiti… |
OL20006459W |
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Customer-centric marketing
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Aldo Cundari |
"Customer-Centric Marketing examines the complex forces influencing the rise of the empowered and demanding customers, and outlines how marketers can use these forces to connect with them. It breaks … |
OL20010534W |
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Beyond advertising
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Yoram Wind |
"Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of ad… |
OL22321232W |