Books

10 results found
Title Authors Description OpenBook ID
Digital wars Digital wars Charles Arthur "The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies that would subsequently fight a series of battles fo… OL16240360W
Inside Apple Inside Apple Adam Lashinsky Based on numerous interviews, this book offers exclusive new information about how Apple uses secrecy, accountability, and a quirky management structure to ensure that the world's most valuable publi… OL16240407W
iCon iCon Jeffrey S. Young Examines the legendary success that Steve Jobs had with Pixar and his rejuvenation of Apple through the introduction of the iMac and iPod. OL16984677W
The One Device The One Device Brian Merchant Describes how the inception of the iPhone has transformed society and skyrocketed Apple to the most valuable company in the world, detailing how the most current technological advances have become in… OL17781089W
Haunted empire Haunted empire Yukari Iwatani Kane Draws on more than two hundred interviews with current and former executives, business partners, Apple watchers, and others to present a look at the state of Apple two years after the death of Steve … OL17873912W
Becoming Steve Jobs Becoming Steve Jobs Brent Schlender,Rick Tetzeli "Based on the hugely popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in his… OL17881333W
The four The four Scott Galloway Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. OL19721316W
Always on Always on Brian X. Chen Looks at the social implications of having all of one's technology in a single device and the notion of being plugged into information and socially available all the time. OL19947900W
Appletopia Appletopia Brett T. Robinson Long before others understood the potential of the personal computer, Jobs saw its true power. But it was his visionary use of media to explain technology to a hungry culture that revealed his singul… OL20904114W
John Sculley John Sculley Harriet Spiesman A biography of John Sculley, who gave up the presidency of Pepsi-Cola to join Apple Computer, thus becoming one of America's most powerful corporate executives. OL4103958W