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Digital wars
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Charles Arthur |
"The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies that would subsequently fight a series of battles fo… |
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Inside Apple
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Adam Lashinsky |
Based on numerous interviews, this book offers exclusive new information about how Apple uses secrecy, accountability, and a quirky management structure to ensure that the world's most valuable publi… |
OL16240407W |
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iCon
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Jeffrey S. Young |
Examines the legendary success that Steve Jobs had with Pixar and his rejuvenation of Apple through the introduction of the iMac and iPod. |
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The One Device
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Brian Merchant |
Describes how the inception of the iPhone has transformed society and skyrocketed Apple to the most valuable company in the world, detailing how the most current technological advances have become in… |
OL17781089W |
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Haunted empire
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Yukari Iwatani Kane |
Draws on more than two hundred interviews with current and former executives, business partners, Apple watchers, and others to present a look at the state of Apple two years after the death of Steve … |
OL17873912W |
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Becoming Steve Jobs
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Brent Schlender,Rick Tetzeli |
"Based on the hugely popular cover story about Steve Jobs in Fast Company in May 2012, this is the behind the scenes account of how Steve Jobs arguably became the most famous and visionary CEO in his… |
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The four
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Scott Galloway |
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. |
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Always on
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Brian X. Chen |
Looks at the social implications of having all of one's technology in a single device and the notion of being plugged into information and socially available all the time. |
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Appletopia
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Brett T. Robinson |
Long before others understood the potential of the personal computer, Jobs saw its true power. But it was his visionary use of media to explain technology to a hungry culture that revealed his singul… |
OL20904114W |
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John Sculley
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Harriet Spiesman |
A biography of John Sculley, who gave up the presidency of Pepsi-Cola to join Apple Computer, thus becoming one of America's most powerful corporate executives. |
OL4103958W |