The four

By Scott Galloway

Subjects: Apple computer, inc., Facebook (electronic resource), Success in business, Information services industry, nyt:paperback-nonfiction=2018-10-14, Strategic planning, New York Times bestseller, Computer industry, Amazon.com (Firm), Google, Consumer behavior, Inc Apple Computer, Facebook (Firm), Amazon.com (firm)

Description: Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.