Books

3 results found
Title Authors Description OpenBook ID
The network imperative The network imperative Barry Libert "Digital networks are changing all the rules of business. New, scalable, networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting the growth, scale, and profit potenti… OL20040006W
Saca la crisis de tu cabeza Saca la crisis de tu cabeza Cosimo Chiesa de Negri Esta es la historia de un recién nombrado Director General de una empresa farmacéutica que se encuentra extremadamente preocupado por el entorno económico de la crisis española y europea. Decide ento… OL26452944W
Leap! A Revolution in Creative Business Strategy Leap! A Revolution in Creative Business Strategy Bob Schmetterer "In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the mo… OL8226923W