Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
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Designing and delivering superior customer value | Art Weinstein,William C. Johnson | "This new book is a guide to retaining your existing customers and to gaining loyal new customers.". "Features: employs a values-based decision making framework; written by the marketing professors … | OL1852494W |
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Business process orientation | Kevin McCormack,William C. Johnson,Kevin P. McCormack | Business Process Orientation: Gaining the E-Business Competitive Advantage provides the "why" and the "how" for building the "horizontal" organization - an essential component of the "e" in e-commerc… | OL8349107W |