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Blue ocean shift
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W. Chan Kim |
The essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. |
OL19730990W |
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The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
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W. Chan Kim,Renée A. Mauborgne |
1 online resource (224 pages) |
OL20197071W |
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Red Ocean Traps (Harvard Business Review Classics)
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Renée A. Mauborgne,W. Chan Kim |
1 online resource (50 pages) |
OL25051447W |
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Blue ocean strategy
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W. Chan Kim |
Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD,[1] and the name of the marketing theory detailed on the book.
They assert that the… |
OL8980380W |