Books
2 results found| Title | Authors | Description | OpenBook ID | |
|---|---|---|---|---|
|
Branding and sustainable competitive advantage | Avinash Kapoor,Chinmaya Kulshretha | "This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand mana… | OL16151988W |
|
Dynamics of competitive advantage and consumer perception in social marketing | Avinash Kapoor,Chinmaya Kulshrestha | "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and … | OL23293315W |