Books

2 results found
Title Authors Description OpenBook ID
Branding and sustainable competitive advantage Branding and sustainable competitive advantage Avinash Kapoor,Chinmaya Kulshretha "This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand mana… OL16151988W
Dynamics of competitive advantage and consumer perception in social marketing Dynamics of competitive advantage and consumer perception in social marketing Avinash Kapoor,Chinmaya Kulshrestha "This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and … OL23293315W