A marketer's guide to measuring ROI

By Marlowe, David M. M.

Subjects: Marketing of Health Services, Investments, Medical care, Hospital care, Marketing, Economics, Medical care, marketing

Description: This comprehensive book walks you through the 10 questions you must answer to accurately and rigorously measure the ROI of hospital marketing campaigns. It covers what marketers need to know about measuring ROI, what it takes to obtain that information, and what can go wrong. Case studies highlighted in the book also provide real-world examples of how other hospitals have accomplished this difficult task.