How to Market Books

By Alison Baverstock

Subjects: SOCIAL SCIENCE, Books, marketing, Books, Book industries and trade, Business, Publishers and publishing, great britain, Media Studies, Internet marketing, SOCIAL SCIENCE / Media Studies, Nonfiction, Marketing, Periodicals, Publishers and publishing, Selling, Booksellers and bookselling

Description: How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.