The metamorphosis of Mervin Applewhite

By Ted DeRochi

Subjects: Success in business, Advertising, Overweight men, Fiction

Description: This is a story of a young man whose ideas for Halo Shampoo, a new cologne for Speidel, a different approach to Coca Cola's Fresca, and a new cigarette from P. Lorillard, bring him from obscurity to creative director of a major advertising agency.