Hospitality marketing

By David Bowie, Francis Buttle

Subjects: Gastgewerbe, Hôtels, Horeca, Marketing, Home economics, Accueil (Tourisme), Hotels, Hospitality industry

Description: "Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages."--BOOK JACKET.