How to Make Brilliant Stuff That People Love ...and Make Big Money Out of It

By Patrick W. Jordan

Subjects: Business, TECHNOLOGY & ENGINEERING, Design, Industrial design, Product, Design (discipline), Nonfiction, Marketing, Industrial Design

Description: This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.