The sonic boom

By Joel Beckerman

Subjects: SOCIAL SCIENCE / General, Sound, Music, psychological aspects, Music in advertising, Music, Psychological aspects, MUSIC / Business Aspects, Popular works, Marketing, BUSINESS & ECONOMICS / Marketing / General

Description: "From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use sound as a rich storytelling strategy"-- Provided by publisher.