Books for sale

By Harris, Michael, Giles Mandelbrote, Robin Myers

Subjects: Booksellers and bookselling--history, Selling--books--history, Books--marketing--history, Z280 .b68 2009, Book industries and trade, 06.21, Book industries and trade--history, Marketing, Language arts & disciplines, History, Booksellers and bookselling, Selling, Books, Reclame, Boekhandel, 381/.4500209

Description: "Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.