
Books for sale
By Harris, Michael, Giles Mandelbrote, Robin Myers
Subjects: Booksellers and bookselling--history, Selling--books--history, Books--marketing--history, Z280 .b68 2009, Book industries and trade, 06.21, Book industries and trade--history, Marketing, Language arts & disciplines, History, Booksellers and bookselling, Selling, Books, Reclame, Boekhandel, 381/.4500209
Description: "Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.
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