International place branding yearbook 2010

By Frank M. Go, Robert Govers

Subjects: Museums, Tours, Points of Interest, Reference, Ecotourism, TRAVEL, Parks & Campgrounds, Budget, Place marketing, Hikes & Walks, Road Travel, Marketing, Adventure, Special Interest, Business planning, Periodicals

Description: The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.