Marketing essentials

By Jim Blythe

Subjects: Gestion, Manuels d'enseignement, Examens, BUSINESS & ECONOMICS, Management, Examinations, Guides de l'étudiant, Industrial Management, Marketing, Management Science, Study guides, Organizational Behavior

Description: This textbook is a useful companion for the CIM professional marketing qualification. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.