Creating Mexican consumer culture in the age of Porfirio Díaz

By Steven B. Bunker

Subjects: Commerce, Consumers, Diaz, porfirio, 1830-1915, Mexico, history, 1867-1910, Mexico, history, Mexico, commerce, Social conditions, Consumption (Economics), History, Mexico, social conditions, Consumption (economics)

Description: "This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning conventional wisdom that only the middle and upper classes participated in this culture"--Provided by publisher.