Sales management

By Paolo Guenzi

Subjects: BUSINESS & ECONOMICS / Management, Sales management, BUSINESS & ECONOMICS / Sales & Selling, Marketing, Selling, BUSINESS & ECONOMICS / Marketing / General

Description: "International Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; International Sales Management provides unique access to European and international experts, with globally relevant case studies"--