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The generation X
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New Strategist Editors |
The eighth edition of Generation X: Americans Born 1965 to 1976 tells the story of the small but vital generation spanning the ages of 38 to 49 in 2014. Although their numbers are small, lifestage di… |
OL26440195W |
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I'm not buying it
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Christopher W. Anderson |
"A first hand look at how Millennials will change the face of the economy. Soon to represent the largest generational buying group and largest traveling segment of the population, Millennials behave … |
OL26442964W |
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Mind Your X's and Y's
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Lisa Johnson,Lisa Johnson |
Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive s… |
OL2989525W |